FINNISH SEARCH ENGINE OPTIMISATION - SEO SERVICES

Finnish Search Engine Optimisation services. Relevant1 provides organic search engine optimisation services in Finnish and Swedish languages. Our staff are Scandinavian native speakers of Finnish and Swedish . Relevant1 is a SEO consultancy based in London UK. If your company is entering the Finnish markets and/or need translation or optimisation of your Finnish pages we are happy to help your company to acheive high positions on all the major search engines in Finland. Google is the clear market leader, followed by Yahoo and Windows Live (MSN Search). We have several years experience of search engine optimisation not only in Finnish and Swedish, but also in English.

We have acheived stunning results for our clients - Relevant1.com has a proven track record of success. For one of our clients we have over 200 Top 1 postions on the major search engines - on each of them! - Even better, most of these were so called double listings, filling both position 1 and 2 on the search engine result pages - that makes 1200 Top 10 positions for one client alone! That is total domination on the search engines in its industry. They got to sell som odd products you might think, no these results were for highly popular products, competing with major global brands.

For relevant search terms and phrases. And these 1200 were all within the top 2 positions. But we cannot promise this kind of results for you. The final results are depending on several factors - among others on your competion and how well they have optimised their web pages. We are confident that we can provide you with results that will please.

Organic SEO or Natural SEO

Organic SEO also called natural search engine optimisation is the activity to improve a websites position in the natural search engine results on Google, Yahoo, MSN/Windows Live, in other words the unpaid listings as opposed to sponsored listings. It is unfortunate that most web-design companies have very little understanding about the technology the search engines are using for evaluation of the content. This will directly have an impact on the web-page position on the search engine result pages (SERPs). Often the visually most stunning pages are very poorly ranked, because search engines that operate automatically acording to acronyms cannot evaluate visual material as well as written text. There are various methods to build up a website and webpages. Some methods provides for instance much easier updating of the pages - unfortunately this causes often problems for the search engine spiders or robots. We know what to do to resolve these problems. Sometimes it is even better to rebuild the webpages completely, using methods that are easy to read for the search engine spiders. Dynamic pages generated "on demand" that are common for large scale websites using content management systems CMS causes also often problems for the spiders. Resulting in that pages never get indexed in the search engine databases. These problems can however usually be resolved.

Many SEO consultancies will tell you that the search engine algorithms changes frequently, resulting in drops of acheived positions. Well the search engines are indeed improved constantly, however pages using methods according to the search engine guidlines are very rarely dropping out from the index, or loosing their positions dramatically. If positions are acheived with methods not approved by or outside the guide-lines the search engines provide, the pages positions are likely to drop. There a number of reasons acheived positions may be lost, a competitor may optimise their pages more efficiently, or provide better content. The owner of the web-site might ad or remove pages, or make changes within the pages a SEO consultant would not recommend. Very small changes can have a huge impact on the position in the SERPs.

Web Copywriting in Finnish

One factor that have a big impact on both the ranking and efficiency of your web-site is the copywriting. While a good traditional marketer may write a good sales letter to you, copywriting for the web requires knowledge of how the search engines evaluates written materia and knowledge of the native language. All optimisation starts with an analytic phase. You need to know which keyword are popular - and how many competitors you have for each of them. These are the words and phrases you target first. In extensive projects you can gradually work out to less used long tail phrases - that bring less traffic but often are highly efficient as they meet very specific searches. As a rule of thumb one can say that short generic phrases are used for collecting information while long search phrases are used when the buyer is ready to purchase a product or service. It is however important to be found both short and long search phrases because during the information collection phase you should already reach your prospects. This also depends of the service or product you are offering. The more expensive purchases the more likely it is that the client will compare and evaluate many options before making his or her final decison of what product or service to purchase - and from what company.

To acheive the best results - a well written page that is a joy to read for the visitors, that simultaneously rank well on the search engines requires special skills. You have to know both the language and how it is used by native speakers and how the search engine works - in additon to normal copywriting skills.

 

Otimisation over PPC pay-per-click internet advertising? - Research shows that search engine users are clicking on the organic listings 70% of all times (Jupiter Research). Further the higher education searchers have the more likely they are to click on the organic listings.

Search optimisation is a form of internet marketing, positioning your web site high up on the search engines result pages SERP's for search queries relevant for your site.

What is SEO? SEO or Search Engine Optimisation is an activity to ensure that your company's web pages are found for search queries that are relevant to your business. This is important in particular for getting new clients searching online for your products or services your company offers. Optimisation is usually made not only for the major search engines Google, Yahoo and MSN but also with your web sites visitors in mind. Thus there is an emphasis on relevant content.

How to get high up on the major search engines Google, Yahoo and MSN? Maybe you cannot find your site among the top 100, not even among the first 1000 listed? If your site is new and you cannot find it, the reason might be that your site has yet to be included in the search engines indexes. MSN tend to be the quickest finding your site, followed by Yahoo, and finally Google comes around.

Submitting your sites. Today there are very little need for submitting your site to the search engines, your site will eventually be found in by the search engine bots, spiders or crawlers providing that some other site has a link pointing to your site. It can take anything from days to months before your site is found on all search engines. To ensure all your pages get indexed it is a good idea to provide a site map.

Paid Inclusion. To speed up this process we can perform a paid inclusion for Yahoo, you can do this yourself also. However, keep in mind that it might be wise to let professionals write the description of your site, as the description will in some cases be used in the indexing of your site on the search engines. DMOZ.org the human edited index you can forget, it is a waste of time, with corrupt reviewers only including pages of their own. It used to be a good directory, but no one in the industry with a bit of self respect should encourage you to submit your site to DMOZ. You can do it if you have loads of time in excess, and do not expect any results.

PPC advertising. You can also do some Pay Per Click advertising on all of the search engines using various programmes. PPC advertising can however turn out to be very expensive, in particular in very competitive industries or markets. Further, as soon as you quit the PPC advertising you are not likely to be found in any better position on the search engines than prior to your paid advertising campaign. There are also concerns considering click-fraud.

Why Natural Search Engine Optimisation? But even when your company's site is indexed a site that is not optimised may only be found when you perform a search query using your company name. This will not bring your company new customers or clients, as they have to be familiar with your company's name in order to find you. For the growth of your business, your company should be found using both generic searches, as well as more detailed and focused search queries related to the services or products you offer. The queries your site should be optimised for should be chosen with care. It is no point to optimise your site for queries never used.

Unfortunately it is a fact that the first top 1-2 ranked results get most of the traffic. If your site is not found on the two first search engine results pages (SERP's) you are not likely to receive any traffic at all.
Some SEO companies "optimise" your pages for long and strange search queries never used. This is a nasty trick used only to fool you. These SEO companies tend to advertise that they got a top 1 position on google for a search with an impressive number of SERP's, sometimes queries with hundred of million pages are proudly shown. Take a closer look. Think - and ask yourself - will anyone ever search using this search phrase? The answer is no. The really nasty ones have also included a typo in their search query sentences, for example spelling "online" "on line". These self-claimed SEO expert companies are simply ripping you off. So, you've been warned! This kind of services are rubbish and a complete waste of your money.

If you search on the web you will also find some SEO guys offering you optimisation for less than 200 pounds. Guess what? Complete rubbish again. These guys might type in a few keywords in the keywords meta tag, that might take them perhaps 10 minutes, max. Results, none. Google does not include the keyword meta tags in their indexing, because of the extensive misuse of this tag.

How to get on top for relevant and popular search queries? It is not easy. But it can be achieved, at Relevant1 we do first analyze most popular key phrase and keywords in your industry. We pick out the most efficient keywords and key phrases. Then we analyze your competition for these same keywords and key phrases and how well their web sites/pages are optimised. We analyze both on-site and off-site factors.

A huge amount of time is spent on the analytical work before we change a single line of code on your site or the copy writing on it. Thrust us. We know what we do. We use several special tools and software packages in the analytical phase. Such tools and software's are based on statistics. Important? Yes indeed. Software packages gives you hints of what you could do to improve your page ranking. The thing is however that simple replication is nor inventive or creative. At Relevant1 we are not only highly analytical but also both inventive and creative problem solvers. This is what makes us stand out from the rest. We use a method developed by ourselves in the actual optimisation work. - No, we will not reveal it. I am confident that we do something in another way others do. Therefore our results. See below, +200 Top 1 positions on Google for one site alone. Include Yahoo and MSN and you have around 600 top 1 positions for this site. I would call this total domination. However, we cannot guarantee these kind of results to anyone. I cannot even guarantee you a single top 10 position on one of the search engines, before looking at your industry and your competition. After a deep analysis we can tell you what we believe is attainable. We can suggest different strategies. What we can guarantee is that we will improve your rankings. So far we have not seen a single site that could not get some kind of improvements.

How long does it take to get my site optimised?

The answer is, SEO is an ongoing activity. It will take some weeks before you start to see improvements, allow up to 3-4 months on the major search engines Google, Yahoo and MSN to get the best results. Sometimes we can achieve results very quickly, especially on Yahoo and MSN /Windows Live. However, it is dependent on how frequently the search engines are visiting your site, and how often they do update their index. Very competitive industries with huge amount of sites tend also to be slower, not only because of competition but because of the huge amount of pages that the search engines has to go through to rank the pages.

There are companies promising that you get included in two days. Yes, you can get included quickly. If you like to pay for it on some search engines or directories. But you do not get included in the natural search result listings. Yahoo offers inclusion into their directory for an annual fee of 299 dollars. The choice is yours. We do in general not use this service, but it is an all good fair service that will provide your site with some benefits on Yahoo search. But perhaps you can find better use for this money. In most cases you can anyway get a Top 1 listing on Yahoo without it. If you are in a business were just one new client can bring a million worth of business it is clear it might be a very well spent 299 dollars. If you on the other hand are selling something of considerably less value with small profit margins, it might be a better chice to opt out.

Some SEO companies tend to promise you a listing within the top 10 on the major search engines, this sounds like something fair and easy to measure. However it is no use for you at all to be number one for terms or phrases never searched for. Do not get fooled by companies optimizing your site for keywords or key phrases never used. Yet another trick some unethical companies do, is faking the traffic to your site claiming an huge improvement has been made. These can be achieved with various auto surf programs. It is however very little if any use of this traffic. Your sales does not increase, this means your conversion is not improving despite a higher amount of traffic. Sometimes both these tricks are used together.Even if you would be no1 on any of the major search engines for a certain search query, it does not help if people are not searching using that query.

You need real traffic, actual buyers finding you when they are searching for the products and services your company is offering. At Relevant1 we have taken the guesswork out of the SEO work .Before the actual optimisation of your site we do extensive keyword analysis, not only checking the how many competing sites there is for each query, but also how well these competing sites are optimised. Based on this information we can give you a realistic estimation of what kind of results you can expect to achieve for the keywords or key phrases in question.

Natural Search Engine Optimisation SEO provides some clear benefits over PPC internet marketing. While PPC provides you with quick it can be very expensive, in particular in highly competitive markets. Another problem is that once you quit your PPC campaign your company's site is as unlikely to be found on Google, Yahoo or MSN any higher than before the PPC campaign.

With Natural Search Engine Optimisation SEO your ranks will stay high until one the search engines change their ranking algorithms, or some of your competitors optimise their site better than yours. - And even if a competitor would optimise their site yours will not drop to "nowhere to be found", but the drop may be just one or two steps. If you sign up for our monitoring service after the initial optimisation we will monitor and track any changes in your sites ranks to keep your site listed high.

Can we guarantee a no 1 position on Google for your desired key phrase? - No, no-one can really promise you that! Can we guarantee a top 10 position then? The same answer applies, no one can guarantee you a certain position, because it is dependent on your competitors web sites, and both the competition and the number of sites are consistently increasing on the web. We promise that we will improve your rankings, for relevant search queries, that are popular. We give you an estimation of what kind of results you can expect, but there cannot be any guarantees because of the ever changing internet.

Did you know? Sites can be design using various kind of programming languages, the result might look similar on your screen, but not for the search engine spiders. Some even pretty commonly used techniques are extremely hard, next to impossible for search engine spiders to index. There are some work-around's, but the best is to code your site using search engine friendly programming languages. In particular "modern" flash pages are extremely poor considering SEO. Unfortunately most web-design companies have no idea about SEO, they are visual artists. Do not take me wrong, I do love art, I am a designer myself! But it is a fact that you have very little use of your fancy flash page if it is not going to be found on the search engines! Further even the page structure used may have an impact on how your site will get indexed. We are specialised in Natural Search both on-site and off-site issues. If you want to improve your rankings, do contact us. We are dedicated to make your site rank high, and we know what we do. Take a look below.+200 Top 1 ranks on Google for one of our clients sites! For relevant and popular searches.

 

We work only with a small number of clients, and never with two clients competing in the same industry.