How to SEO - Search Engine Optimisation guide

• SEO Search Engine Optimisation
• SEM Search Engine Marketing
• SEO or SEM - or both?
• Benefits of SEO
• Benefits of SEM

• How do we do SEO
• On-site Search Engine Optimisation
• Off-site Search Engine Optimisation
• Keyword Analyisis
• Competitor Analysis
• SEO Copywriting
• Link building

• Finnish language SEO
• Swedish language SEO

• SEO Consulting
• SEO Courses
• SEO Tools
• SEO Software
• SEO Princing

• Newsletters
• Article Marketing
• Email Marketing

How we do Search Engine Optimisation SEO

The Search Engine Optimisation SEO process at Relevant1. Before we go into more detail about the optimisation process we would like to mention some important aspects of search engine optimisation and search engines. We can understand that you might feel uncomfortable when we cannot guarantee a certain position on the search engines - however no search engine optimisation consultancy can promise a certain position on any search engines organic listings. No search engine optimisation agency have a direct relationship with the search engines. The position a website get on the natural search engine results depends on the search engines algorithm, and on how well your competitors have optimised their website webpages for each keyword or keyphrase you are targeting. The search engines use different algorithms - the basic idea of an algorithm is indeed to evaluate sites as well as possible to give as accurate results for search queries as possible. The main difference is thus the weighting of various aspects. Google is famous for it's pagerank PR algorithm intended to provide the best results. PR develops over time, as the "trust rate" for a website grows. The trust rate and the sites importance is evaluated not only based on the actual content - but also on "votes" - links - from other websites. It is thus difficult to cheat Google. The downside is that new websites often rank very poorly or not at all for more competetive keywords - no matter how good the actual content of the webpages of the website would be. The best thing to do is to be patient and develop the site consitently - and gradually build links to your site.

Why is there a delay before the results of SEO shows in the search engine rankings?

The simple reason is that the ranking of your websites webpage does not change before the search engine in question has visited your site - so called robots or spiders or crawlers visits the site and collects information about your websites webpages and their content. Simplified the content is then sent back to the search engine databases - the content is evaluated using the algorithm and the importance and relevance estimated to finally be indexed. Thus if you compete for very competetive keywords with a huge amount of SERPs Search Engine Result Pages - it will obviously take a longer time to upgrade the index and place your site correctly for each query in the search engine index. For a new website it can thus take months to get poperly indexed. If your website doesn't show up for the query - it may be that the search engine has problems in reading the website correctly - or that it can read the content only partly. We can resolve these issues. Sometimes it can be easy to correct - sometimes the best thing to do is to rebuild the website completely. Sadly - most web design companies do only what they say - the design webpages. You get a good looking and attractive website - however one that is difficult or even impossible for search engines to index. Many webdesign companies claim they know search engine optimisation. A wise move is to see if their web site rank high for a generic search not including their company name. Usually their search engine "expertise" is limited to include some keywords in the keyword metatag. This tag has been misused to such extent in the past that most search engines give no or very little importance to the tag. Recently we got contacted by a company who had spent £ 8.000 pounds on their website. Easy to upgrade with Content Management System (CMS) system and attractive to view. But it was not to be found among the first 400 results for any relevant query. It is very sad to tell the company that a redesign of the website is the best thing to do - or at least some major changes - they had hoped for little or almost no change to their website.

The algorithms they use might also change when the search engines are developing their algorithms to give the best results. We do always strive to give provide you with the best service possible - and to get the best results possible.

We do always work to develop your website so that it will rank as high as possible and provide visitors with relevant results for their search queries. We do only use optimisation methods that follow the search engine guidelines. Sometimes the guidelines are open and vague causing confusion in the SEO industry. However, we follow common sense and ethical reasoning the search engines try to evaluate the site based on its content - the same content that will be shown to visitors of the site. Anything clearly braking against this obvious guideline will result in that a site gets banned sooner or later. We do not want our clients sites banned and thrown out of the result pages.

Some sites do use techniques that are clearly ment to cheat the search engine to beleive the site would contain more information than what it actually provides, techniques that clearly are used to manipulate search engine results - without providing the end user the visitors. It is obvious that site using such methods and techniques will be banned when caught. There is simply no excuse for using certain methods - and unlikely that these things have happended by mistake. BMW in Germany was for example banned from Google - although reincluded again after cleaning up their site. But if you represent a less famous brand maybe you are not going to be highest up on Google's list to get re-included after doing things you should have known are against their guidelines. Each search engine provide their own guidelines on their sites.

It might require more and better content. After all - the site that ranks the highest on the search engines should provide visitors with the most relevant information for the search query in question. Is your site providing the best information in your industry and market?

In order to get actual traffic to your website we start with an analysis of relevant keywords for your business website. Often special professional language terms specific to your business are important - in particular if your company operates in a b2b business to business environment. Therefore we do ask you for the terms you consider most relevant for your business. We start the optimisation process with keyword and competitor analysis.

Keyword Analysis

We know at least around 120 different on-site aspects that could have an impact on the ranking of a website on the major search engines.

'SEO for Business!'