Keyword Analysis

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The importance of Keyword Analyisis - selecting and optimising for the right keywords.

Various keyword and search engine optimisation strategies may be used depending on your business and the market. In general one should select keywords with high search volumes - maybe not the most competetive - but keywords with high volumes of monthly search queries - and preferably with the least number of competitors. But there are other keyword phrases businesses should select and optimise their web sites for. Read more about kewyord selection strategies.

Do note that the share amount of SEPRs search engine result pages does not necessary indicate the difficulty to acheive a top ranking for the keyword or search phrase. Indeed it is more likely that for keywords that return a high volume of result pages there ought to be some sites that are very well optimised. In general you often find a number of sponsored listings (at the right and sometimes at the top of the organic results) if a keyword is highly profitable. Then it is also more likely that there will be very well optimised websites in the organic listings.

Note that consumers tend to research the market by using a generic search terms 2-3 words long, and when they are ready to actually make a purchase they use more specific and longer search phrases (long-tail) 4-5 word long search queries. It is also far easier to rank high for longer search phrases. Although long queries receive less traffic the traffic is highly targeted and more likely to buy or order the product or service you are offering.

A proven keyword strategy is to target both short an long keyword queries. This ensures your potential customers find you early in their "research phase" but also later on when they are ready to make their actual purchase. Optimising pages for specific products and services using long tail queries is therefore highly recommended. Based on our experience most businesses fail in finding some - and usually a huge amount of keywords they should optimise their pages for.

At Relevant 1 we use a several keyword analysis software packages and web-service in order to find the best keywords for your business. We bo however consider our experience of successful keyword selection and optimisation for long and short tail queries essential for your online success. Correct keyword selection will drive targeted traffic to your site. A large portion of businesses do never realise or find keywords they absolutely should use. Most keyword selection tools do not reveal some keywords that might be best for your business.

If you currently have less than 10 keywords on your keyword list you should contact Relevant 1 for a keyword selection and organic SEO consulting session. We will reveal some keyword strategies that most businesses fail to find - keywords that might be a essential part for your business online success.

'SEO for Business!'