Newsletters

• SEO Search Engine Optimisation
• SEM Search Engine Marketing
• SEO or SEM - or both?
• Benefits of SEO
• Benefits of SEM

• How do we do SEO
• On-site Search Engine Optimisation
• Off-site Search Engine Optimisation
• Keyword Analyisis
• Competitor Analysis
• SEO Copywriting
• Link building

• Finnish language SEO
• Swedish language SEO

• SEO Consulting
• SEO Courses
• SEO Tools
• SEO Software
• SEO Princing

• Newsletters
• Article Marketing
• Email Marketing

Newsletters - Make visitors come back to your website!

Newsletters are not actual Search Engine Optimisation but rather an efficient way of internet marketing. Newsletters should be informative of nature, and your company should only send e-mails to visitors or customers that have subscribed to your newsletter. Nobody likes SPAM emails. At Relevant1 we do only support legal no-spam newsletter marketing. That is your website visitors should opt-in to subscribe to your newsletter. They should always be provided with an unsubscribe link in every letter you send them

Successful Newsletters

The best newsletters are not selling anything - they are used to build up a customer relationship with visitors of your site by providing useful free information. If you are marketing your site with informative newsletters - and each time include a link to your website people will respect your company - and they will continue to subscribe to your newsletter. The day they decide to purchase a service or product they are much more likely to by it form your website.

How often should you send out a newsletter?

There are obviously no right or wrong answer to this. You could send out a short free course say for 7-14 days on daily basis. Regular emailing we would suggest evey second week, or even once a month, at the maximum a once a week. Keep also in mind that you have to create these newsletters. It takes time and effort to write good newsletters. Our advice is to go for high quality rather than quantity. Your newsletter does not have to be sent out on regular basis. You can also use email newsletters only when you have something important to tell your subscribers.

Why are newsletters so efficient?

The simple reason for newsletters being so effective is that it is always easier to sell products to your exsisting customers. With high quality content in your newsletter you can convert interested visitors into buyers. The main advantage of a subscriber list is that these visitor has already shown interest in your company's services or products - by reminding them of your services you can get all of these people coming back to your website when you launch a special offer, a new product or a new service. As the saying goes -" the money is in the list". We can offer help in setting up Opt-in newsletter services with advanced autoresponder options. You can shedule emails for a year in advance if you like.

Contact Relevant1 for more information on newsletter marketing and opt-in autoresponders newsletter services.

'SEO for Business!'