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On-site SEO optimisation
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On-site Search Engine Optimisation SEOOn-site SEO or On-site organic search engine optimisation refers to optimising a web-site, its content and structure so that it is easy for the search engine robots to read and index the web-pages of the website correctly. The intent is indeet to acheive a high ranking on the search engines. At Relevant1 we are specialised in Orgainic Search Engine Optimisation ( Organic SEO is also known as Natural SEO), Natural Search Engine Optimisation. Organic Search Engine optimisation can be divided in two major optimisation groups 1. On-site optimisation and 2. Off-site optimisation. At Relevant1.com we do both on-site optimisation and off-site optimisation. We do also provide consulting services and organic optimisation courses for companies of every size. Elements of On-Site SEO optimisation
Title - The " Title" vill be shown in the browser window - and is often picked up and listed as the headline on the search engine result pages. A Title is descriptive and encourages people to click on the listing. Keywords It is important to choose descriptive keywords for your website and webpages. Search engines pay litlle if any importance to the keyword meta tag as it has been misused in the past. It can be a good idea to include important keywords in the keyword tag - but do not over-do-it. Excessive repetition of keywords can have your website banned - or - pushed back in the results. Description A important tag as the discription often is used in the search engine result pages. However, not all search engines do this - Google picks for instance a section of the the webpage. H1 HTML Headline tag - use as in well written documents or articles, headlines of various sizes for the main headline, secondary and sub headlines. The H1 is the main headline tag on your page. H2 HTML headline tag - secondary headline. See also H1. H3 HTML sub-headline tag. Use sub-headlines to chunk your content into easy to read sections. a href HTML code for hyperlinks. Use links in on your site and to external valuable information. Keep link texts descriptive this help readers to understand what they can expect on the landing page when clicking on the link b html tag indication bold typeface, do not use in excess. Try to only bold what really is important. It is also visually more pleasing and easier to read a page that does not bold every second word. The page-structure - Online and offline documents share very similar requirements for ease of read. A short introduction - a bread text discussing the topic, and a conclusion in the end. If required divide the bread text into sections for easy readability. Images are efficient ways to communicate efficiently giving a quick clarifying picture can save a lot of words. Images do load slowly anf are difficult to read for search engines. Include ALT texts to describe what the image is about. Do not use to much image content as it slows down the loading of the webpage. Compress the image files for quicker loading of your page. If you have a lot of images and all are required - use thumbnails - with links to enlaged images. The page loads quicker and those interested in the images get a quick overview and can still see them in enlarged size if they like to. If you do not have professional image manipulation software Google provides a free image manipulation software called "Picasa".
We suggest you read our article on the organic search engine optimisation for further information of the SEO process. To get more information on On.site optimisation contact Relevant1 Search Engine Optimisation Consultants..
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