Search Engine Marketing - SEM

• SEO Search Engine Optimisation
• SEM Search Engine Marketing
• SEO or SEM - or both?
• Benefits of SEO
• Benefits of SEM

• How do we do SEO
• On-site Search Engine Optimisation
• Off-site Search Engine Optimisation
• Keyword Analyisis
• Competitor Analysis
• SEO Copywriting
• Link building
• Text link advertising

• Finnish language SEO
• Swedish language SEO

• SEO Consulting
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• SEO Tools
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• SEO Princing

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Search Engine Marketing (SEM) - PPC

Pay-Per-Click marketing is the most common form of Search Engine Marketing. PPC provides a quick way to get found on the search engines - and get traffic to your website. It can however also be a very costly way. The clear benefit is that high rankings with sponsored listings can bring traffic almost instantly. With PPC marketing you bid on selected keywords. All the major search engines Google, Yahoo and MSN/Live provide their own search engine marketing tools and solutions.

Organic or natural search engine listings receive however on average 270 % more clicks than payed listings or "sponsored" listings as the search engines like to call them. If you are new to search engine marketing it is worth to mention that on average the convertion rate is 1-3 %. So far from everyone clicking on your ad will end-up buying your product or service instantly.

Smart Use of PPC Search Engine Marketing

PPC can be used as a testing tool prior to optimising your website for certain keywords. This way you can get some kind of clue how much traffic you will receive. If one keyword or keyphrase seem to bring a lot more traffic on PPC it is likely to do so also in the natural or organic search engine listings. It can therefore be worth to try PPC marketing and testing various keywords before optimising your websites webpages for specific keywords or keyphrases.

What is marketing anyway?

Indeed marketing is promotion of your products or services - you knew that already. The purpose of marketing is to get your message and offer delivered to as many people that might be interested in the products or services you have to offer. As previously stated Organic Search Engine Listings receive the major share of the search engine traffic - so should you pay for sponsored listings? Read more about search engine optimisation and our article about Search Engine Optimisation or Search Engine Marketing " SEO or SEM - or both?"

'SEO for Business!'