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SEO Consultant UK London
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SEO Consultant UK London - Alexander Wrede Organic SEO SpecialistSEO Consultant in UK Alexander Wrede has over 5 years experience of organic search engine optimisation. Wrede is one of the leading organic SEO specialists in UK.
He has optimised web sites in the most competitve fields from properties to online gaming and poker sites. I optimised the first sites before Google even existed in the very early days of the internet. Days when AltaVista, Lycos, Northern Light, Netscape, and Inktomi ruled on the web. That was more for the fun of it, and indeed there was not any competition to speak about compared to today. It is actually surpising how both small- and mid size-businesses can compete with industry gigants in organic search on Google, Yahoo and MSN/Live even with quite limited resources, he says. Of course it requires a lot of hard work but you can get there, with patience and consistent working. To succeed in SEO you have to be very analytical and have the ability to think outside the box. My background in engineering, design and innovation is a clear benefit. Search engine algortihms are all about logic, so you have to be logical yourself. Some ranking factors might at first appear a bit surpising but there is usually a very well considered reason for why the search engine algorithm(s) have been designed to work in the way they do. The biggest difference between Google, Yahoo and MSN/Live is their different weighting on various factors important for search, in most cases you can rank number one on all of these, and this often happen almost automatically. So why wouldn't you?!How good results you achieve and how fast is mostly dependent on how well your competitors have optimised their sites, not neccessary on how many thousand or hundred million pages that compete that with you. For totally new sites Google is the trickiest or shall we say slowest in allowing a new site to rank high for very competetive keywords. When a site is around 6-12 months old the "newbee site" filtering taken starts to decrease significantly. In some cases it can still be the best solution in the long run to design a completely new site, as many sites have very serious shortcomings from seo perspective. Even if the traffic from organic search is free, the work required to optimise sites in competetive fields requires a lot of work. For successful optimisation careful analysis needs to be made, so that keywords and keyphrases that really brings traffic are selected, and the site properly optimised. See the on-page and on-site optimsation sections on this site. It takes years to learn all tiny bits and how to combine then that together will determine the ranking of your site and each individual page on the search engines.You have to test and test to really know. I have always been a "white hat SEO" following search engine guide lines as well as possible. As an SEO specialist and consultant my task is to help clients build search engine friendly websites (SEF). Search Engine Friendliness is good for all parties the visitors, the search engines and indeed the site owners. Search engine users want to get relevant results so that they find what they are looking for, the search engines want to provide relevant results otherwise their users will use a competing search engine, and finally the website owners want to get visitors that are as well pre-qualified as possible. This job really provides a true win-win situations. I truly dislike spam and nonsense sites. Improving the quality of websites plays a big part in the optimisation. Unique high qualty content is and will always be a recommendation and requirement. Those who try to take shortcuts are the one which suffer when the search engines upgrade their algorithms to fight these low quality spam sites. In contradiction to what most optimsers claim of consistently changing algorithms and dropping sites to "not to be found" the results I have achieved have been very long lasting with very little fluctuation. But there is no magic silver bullet here, search engine algorithms take a wide range of factors into account when they try to establish the most relevant results. The importance of Googles PageRank is often over estimated. A site with considerably lower PR can rank higher than for instance a PR 6 site, providing that a several factors fall correctly in place. A site will in general keep high rankings as a quality site. Trust rate appears to be a more and more important factor on Google. Alex is also a known as design- and brand consultant. Internet marketing is so close to branding that it was a very natural step to take the step into the Internet Marketing and SEO field. My edge as an SEO Consultant over other consultants is that with my background and high level of education I understand both design, branding, engineering and business. You have to understand both the mind of the customer and what is core for the business to succeed and make above average profits to do a good job. It is no use of high positions on the search engines if you have targeted the wrong audience, or if you target search phrases and keywords your customers doesn't use. The SEO process I use today, I have developed over a long time and there is a reason for the specific order everyting is made. The most crucial and sometimes even the most labor intensive is actually the analytical phase, but it is also require to succeed. Further, you have to continue to analyse the results on ongoing basis to stay up to date. The optimisation process could virtually go on for ever, since you can always improve something and target even more search phrases. The beginning is the most labor intensive, when to results have been achieved you can settle for a ongoing maintainance. Read more about Search Engine Optimisation SEO and Search Engine Marketing SEM or contact Relevant 1 Search Engine Optimisation to discuss with SEO Consultant Alexander Wrede about organic search engine optimisation for your website(s)
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