SEO Copywriting

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SEO Copywriting - Search Engine Optimisation

SEO Copywriting requires both copywriting and SEO knowledge - the copy should be pleasant to read for vistors and appeal to search engine robots alike. Knowing were and how to place keywords in your content requires Search Engine Optimisation knowledge while the copy should remain pleasant to read for your visitors.

It is worth to remember that high rankings is not the only thing determining your online success - pushing the copywriting to appeal only to search engines in the strive for higher rankings can make the text less appealing to the visitors of your site.

The search engines are developing continuously and they become smarter. To simply repeat a keyword in your copywritng several times does not work on the search engines. Rather simple repetition is likely to get your site down-ranked or in worst case banned. Advanced technologies such as Contextual Semantic Indexing (CSI) is a technology used by some search engines to determine how a website should indexed as some keywords might have multiple meanings - a common example is Java that can refer to software and code or to coffee. Considering this in a wider perspective one can conclude that search engines are able to cluster words related to context for instance based on industry based on other words appearing on the same webpage or website. This way the search engines also improve their results as they become better in evaluating the importance and relevance of a webpage also in contextual meaning. At Relevant1Search Engine Optimisation we follow the development of search engine technologies and use this information also in our SEO copywriting.

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