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Search Engine Optimisation (SEO)
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Search Engine Optimisation SEOSearch Engine Optimisation is the process of making your web-site more search engine friendly. Search engines bring a major part of visitors to your website if you are listed among the top sites in the organic listings on the Search Engine Result Pages (SERP). Best of all - they bring this huge traffic for free to your site once you have attained a top position.Organic search engine optimisation or natural search engine optimisation - or just Search Engine Optimisation (SEO) is the process of optimising your website and it's content so that both human visitors and the search engines alike vill find your site the most relevant site for specific keyword or keyprhrase search queries. At Relevant1 we want to emphasise that the intention of SEO is not to dilute the search engines to beleive your site is more relevant than what it acutally is - the intention is to develop your website so that it will be the most relevant site in its field. That is unique relevant content combined with technologies that are easy for the search engines to index in the correct way. In this way a win-win situation is created. The people who search for information, products or services will find relevant content on the internet. The search engines want to provide good and relevant results for search queries - and the site owner get's the traffic he/she deserves. This traffic can convert into new cutomers and clients, new sales leads, provide online support, service or indeed sales to the site owner. At Relevant1 Search Engine Optimisation we use only search engine techniques that meet the search engines guidlines. There are several technologies and programming languages that may be used in the creation of webpages and websites. All have their own benefits - however many of them are causes difficulties for the search engines to read and thus to index your web sites web pages. The problem is if your webpages cannot be indexed by the search engines - then they will not show up on the Search Engine Result Pages (SERP), no matter how good your pages might be both when it comes to content, usability and appearance. Some technolgies are particularly difficult, FLASH and websites using "frames" are diffucult for the search engine spiders to read or to index correctly. Sites using frames start to be a thing of the past, but Content Management Systems (CMS) for dynamic sites - might cause problems with very long URL addresses containing several variables. Whatever the reason only a fraction of the web-pages might be thus be included in the search engines indexes. Another problem is that sometimes these pages appear to be duplicates for the search engine spiders. Duplicate pages may be considered as a spamming technique - or just as irrelevant as they might appear to bring very little new information in the eyes of the search engine spiders. Search Engine Optimisation Consultants at Relevant1 are specialised to resolve the problems mentioned above. How is Search Engine Optimisation done in practise? To learn more about the Search Engine Optimisation SEO process and how it is done in practice read How to optimise webpages - how to SEO
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'SEO for Business!' |
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